Rider-driven since 2003
Ready To Throwdown
Our new 170mm alloy mullet has landed
Made in Canada
Frames welded in Squamish, parts machined in Whistler. Steel & alloy, built to ride.
Shop by Colour
Stems, bars, seatposts and pedals in our signature anodized finishes.
Updated Weekly
The Bike Shed
One-offs, custom builds and blems. Once they're gone, they're gone.
The Lineup
Built to ride
Est 2003
We build what we ride
It started with a single hardtail Ian couldn't find anywhere — so he built it. Two decades on, we're still a crew of riders making the frames, bars, stems and saddles we want under us. When we say handmade, we mean it. Not churned out by a robot.
Years Riding
Rider Owned
Whistler Made
Est 2003
The Journal
If you want to get your goodies in time for Christmas, here are some key dates to be aware of: Ground Shipping USA Dec 17th...
It’s been really cool learning from Kriss. He definitely approaches things with a way different mindset from a standard mountain bike rider, having a...
The name says it all. Shot in the worst light possible - midday glare, blown shadows, and zero forgiveness. Instead of chasing golden hour, we...
Well better late than never! Been a crazy busy season for me this year, doing lots of traveling, and time on the road for...
Pemberton knows how to throw a party on two wheels—and last Saturday, September 6th, was proof. The Pemberton Off Road Cycling Association (PORCA) hosted their...
Liam Baylis is an up and comer on the Freeride world tour scene. In his second full year of competition he's showing everyone what he's...
Not that we needed any reminder that Brandon is the GOAT, here's all of his RAW100 edits in one place. There is some mind blowing...
the chromag collective
Member-only drops & perks
15% off your next order, monthly prize draws, and a lower free-shipping threshold. Join free — no spam, just the good stuff.